Yuriko Review Of Urskin
Yuriko Tamura 5-19-06 CS73N UrSkin.com With increasing personal luxury and burgeoning of the Internet community, Nina Liu’s UrSkin.com is certainly a product of its times. Her innovative concept of bringing together skin care specialists, brands, and consumers onto one web community is well supported by her recognition for a public need. In particular, Nina effectively narrows her target down to younger generations, which naturally augments her own credibility while also aiding focus in project aim. On the other hand, I contend that it may be in some ways better to keep the target audience loose to leave room for future expansions. In the business plan, a clear aim at college students definitely adds focus to her project, however, it would be more welcoming if other groups are not immediately disregarded. For instance, the parenthetical “(sometimes boys)” in the mission statement connote separation more so than inclusion. Similarly, assertions in the negative sense sometimes may detract readers from keeping an open mind, as sweeping generalizations threaten credibility: “Those young career-seekers, especially in technology, engineering field always ignore the importance of having systematic skin care procedure and taking anti-aging measures until it is too late.” The proposed execution of the website with editor’s recommendations, reviews, polls, and other interactive features promise enormous benefit to the users. The idea of combining both expert and extensive client opinions provides more informed options for readers to consider, allowing achievement one of UrSkin.com’s missions for skin care awareness. Furthermore, Nina’s strive for neutrality is admirable, though this may prove to be the most difficult aspect to implement realistically. Not all skin care evaluations will be based on empirical data, and thus there inevitably will be subtle personal brand biases, especially for experts affiliated with a certain brand or product. In any case, what ultimately matters to all is the customer’s perspective. I feel that the key to success is not precise neutrality, but finding and maintaining the optimal balancing point between useful scientific analyses and consumer opinions. All proposed components of the business will surely grant useful information; the challenge will be to clearly show the readers how to tie details together for their benefit. .
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