Wired Moon Talk 2008

Page started 1 May 2008 with Gio Wiederhold's notes on talk presented on April 24, 2008 by Chris Madison, Mike Hopkins, and Christopher Fermanski, Wired Moon

Jakob Nielsen: Designing Web Usability; New Riders Publishing, 1999.
Rachel McAlpine: Web Word Wizardry, A Guide to Writing for the Web and Intranet; Ten Speed Press, 2001.

Style : Information Usability,
Are you providing guidance? Example given by Wired Moon is the admission guidance for CEE.
Hidance to documents: add classifiers as additional columns and make the list sortable,

Usability.com, Nielsen.com

State your conclusion first -
Each page is an island.
Remove marketing terms.
Text is understood as a hierarchy, headings, title, bold, offset paragraphs. If a page is long show on a left-hand-side guide the hierarchy and make it clickable.
Use tables for stuff to be compared.

Be specific, avoid catchy trite phrases.

Linking style.  Embrfde links am make you lose readers. Nest a right-hand-side table that labels all links.
Failure to scroll down I'd common, no new,essential information below-the-fold, the area only reached by scrolling.

Keep  the screen size in momd, 1600? x 1048, above-the-fold mean staying in the top  650 pixles,

The eye scans at most 4.5" across, the remainder

Don't strand people at the bottom of the page. Invite action or provide options to to back to various places, as a home page, the prior topic- with the name, next topic, guidance page, as appropriate.